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Who We Are

Toys“R”Us is relentlessly striving to be the best toy retail company for the world. It has solidified its position by offering a differentiated shopping experience through its family of brands.

We have dedicated all our efforts to provide a learning experience for children through play. Today, many of our stores offer a broad selection of educational toys that are designed to transform play and activity into a learning experience like none other. We are strongly committed to promoting creativity, learning and 'smart play' through our products.

With more than 70 years in the toy business and 700 store locations worldwide, Toys“R”Us® is known as the toy authority for generations of parents and children alike. Founded in 1948 by Charles Lazarus, Toys“R”Us revolutionized the principle of quality, value and selection and realized that success in the toy business meant focusing on the everyday shopper.

Today, Toys“R”Us embodies those ideals by focusing on a memorable shopping experience for customers through classic, in-demand and exclusive merchandise, unique feature shops and knowledgeable trained sales staff. Featuring its iconic mascot Geoffrey the Giraffe – who was introduced in February 1960, along with the catchy jingle, “I Don’t Want to Grow Up, I’m A Toys“R”Us Kid” – Toys“R”Us is one of the most recognized and beloved brands in the world.

With millions of smiles achieved throughout the years, Toys“R”Us is proud of its legacy as the toy authority.