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Who We Are

Toys“R”Us is relentlessly striving to be the best toy retail company for the world. It has solidified its position by offering a differentiated shopping experience through its family of brands.

With a strong commitment to providing a learning experience through play, the entry of Toys“R”Us into the rapidly growing educational and learning toys business was solidified with the company’s purchase of Imaginarium. Today, many Toys“R”Us stores in the U.S. feature an Imaginarium “boutique,” offering a broad selection of educational toys from category leaders that promote creativity, learning and “smart play.”

With more than 65 years in the toy business and 564 store locations in the United States, Toys“R”Us® is known as the toy authority for generations of parents and children alike. Founded in 1948 by Charles Lazarus, Toys“R”Us revolutionized the principle of quality, value and selection and realized that success in the toy business meant focusing on the everyday shopper.

Today, Toys“R”Us embodies those ideals by focusing on a memorable shopping experience for customers through classic, in-demand and exclusive merchandise, unique feature shops and knowledgeable trained sales staff. Featuring its iconic mascot Geoffrey the Giraffe – who was introduced in February 1960, along with the catchy jingle, “I Don’t Want to Grow Up, I’m A Toys“R”Us Kid” – Toys“R”Us is one of the most recognized and beloved brands in the world.

With millions of smiles achieved throughout the years, Toys“R”Us is proud of its legacy as the toy authority.